Meta aur TikTok ki ishtihari jang: data ke peechay ki haqeeqat

jab spain ki hukoomat ne X, Meta aur TikTok ke khilaaf tehqeeqat ka ailaan kiya, toh ilzaam tha AI se tayyar kardah bachon ki jinsi ziyadti ke mawad ki tashheer, is bohraan ne aik baray maslay ko ujagar kiya: platform ki zimma dari aur tijarti mafaad ke darmiyan abad tak rahay wali kashmakash.

lekin ziyada tawajjah ke qabil, platform ke darmiyan jari aik aur jang hai - ishtihari karkardagi ki jang.

har grahak haasil karne ki qeemat ki haqeeqat

aik japani marketing karne walay ke data points dilchasp hain:

"Meta ishtihar yaqeenan ziyada mazboot hain" - yeh koi zaati faisla nahi hai, balkay maidan mein adad o shumaar se kayi baar tasdeeq shuda "haqeeqat" hai.

teen media ishtihar ke muqablay ke nataij: TikTok: 8,900 yen / grahak haasil karna, Demographic: 7,700 yen, Meta: 2,200 yen.

Meta ki grahak haasil karne ki qeemat TikTok ki chothai hai. yeh sirf karkardagi ka farq nahi hai - yeh karobari model mein bunyadi farq hai.

platform strategy mein bunyadi farq

Meta aur TikTok do mukhtalif ishtihari platform strategies ki numaindagi karte hain:

Meta (Facebook / Instagram):

• social graph par mabni durust nishana saazi
• 15 saal se ziyada arsay se user behavior data ka ikhtataam
• ishtihar dahindgaan ke tools pukhta, ROI qabil paish goi
• tabdeeli ki qeemat ko kam karne ki intiha

TikTok:

• content recommendation par mabni traffic ki taqseem
• algorithm user ki tasweer ke bajaye content ki quality ko tarjeeh deta hai
• virus ki tarah phailnay ki salahiyat ziyada, lekin qabil paish goi kam
• brand exposure ke liye munasib, tabdeeli ki karkardagi ko behtar bananay ki zaroorat hai

yeh wazahat karta hai ke kyun wohi ishtihari budget, Meta chothai qeemat par grahak haasil kar sakta hai. TikTok ka algorithm content ko maqbool bananay ki be misaal salahiyat rakhta hai, lekin jab ishtihar dahindgaan qabil paish goi tabdeeli ka mutalba karte hain, toh Meta ab bhi bartari rakhta hai.

Niche Authority: algorithm pasandeeda content format

dilchasp baat yeh hai ke dono platform ke algorithm fil haal aik hi qisam ke content format ko farogh day rahay hain:

"Meta aur TikTok algorithm fil haal aik khaas format mein mubtala hain: Niche Authority (mahdoood shoba ikhtiyar)."

is format ke liye khaliq ko aik khaas shobay mein mahir shakhsiyat qaim karne ki zaroorat hoti hai, musalsal vertical content ke zariye aitmaad haasil karna hota hai. yeh ittafaqi nahi hai - platform chahta hai ke users "kaam ke" content dekhen, sirf tafreeh nahi.

ishtihar dahindgaan ke liye, is ka matlab hai:

• ishtihari content ko "kaam ka" hona chahiye, "mazaydar" nahi
• qaleel mudti maqbooliyat se ziyada taweel mudti brand ki tameer ziyada ahem hai
• vertical shobo mein KOL ki qeemat mein izafah

taweel mudti nazriye ki fatah

@sourfraser ki taraf se aik qabil tawajjah tweet:

"hum ne do saal pehlay yeh ishtiharat banaye thay. woh ab bhi is account mein behtareen karkardagi ka muzahira kar rahay hain. 224,000 dollar lagaye, taqreeban 5000 kharidi haasil kiye.

CPA mein mamooli izafay ki wajah se do hafton ke baad ishtihar ko khatam nah karen. evergreen content banayen, kyunkay yeh jari reh sakta hai."

yeh platform algorithm ki pasandeedgi ke mutabiq hai: dono platform qaleel mudti munafe se ziyada taweel mudti qadar ko inaam dete hain.

nigrani ke dabao ka matlab

spain ki tehqeeqat koi alag misaal nahi hai. european union, bartania, america sabhi social media platform ki nigrani ko mazboot kar rahay hain. is ka ishtihar dahindgaan ke liye matlab hai:

1. data haasil karna mehdood : privacy qawaneen durust nishana saazi ko mushkil banatay hain
2. content ki jaanch mazboot : AI se tayyar kardah content ke mutabiq honay ka khatrah barh gaya hai
3. platform ki zimma dari mein izafah : khilaaf warzi ki qeemat ishtihar dahindgaan ko muntaqil ki ja sakti hai

Meta ki pukhtagi yahan faida mand saabit hoti hai - is ke paas behtar mutabiqat ka nizaam aur ziyada pukhta bohraan se nimatnay ka mechanism hai.

hikmat amli ke asraat

ishtihar dahindgaan ke liye, Meta aur TikTok ka intikhab do mein se aik nahi hai, balkay budget ki taqseem ka masla hai:

• tabdeeli ki taraf raghbat rakhnay wala budget : Meta ko tarjeeh den, grahak haasil karne ki qeemat qaboo mein hai
• brand exposure budget : TikTok virus ki tarah phailnay ka ziyada imkaan faraham karta hai
• taweel mudti content investment : dono platform ko "evergreen" strategy ki zaroorat hai

platform ki jang ki asal wajah yeh nahi hai ke kis ki technology behtar hai, balkay yeh hai ke kis ka karobari model ishtihar dahindgaan ki zaroorat ko behtar tor par poora karta hai. fil haal, Meta tabdeeli ki karkardagi mein aagay hai, lekin TikTok content ki jadat mein bartari barqarar rakhay hue hai.

ishtihar dahindgaan ke liye, is farq ko samajhna maqbooliyat ka peecha karne se ziyada ahem hai.